Virtual Assistant needed for American Company

Responsibilities

• Fully understand Adwords & Bing paid search platforms, including keyword development, account setup, ad creation, content network, match types, quality score, negative keywords, enhanced campaigns, PLA's, conversion rates, etc
• Maintain up-to-date knowledge of best practices, strategies and latest developments in paid search, re-marketing and SEO.
• Manage daily execution of paid search campaigns
• Analyze and help optimize campaigns from a variety of perspectives including keyword/ad copy CTR, conversion rates, seasonal/geographical trends, search queries, landing page, conversion funnel, quality score, competitors, distribution channel, etc to achieve maximum ROI
• Learn and expand beyond search distribution to effectively run campaigns on DSP's, CPC networks, retargeting, Facebook, mobile, new Adwords Betas and more!
• Analyze and manage SEO efforts independently and with third party vendors
• Social Media Marketing
• Email Marketing
• Analytics Analysis (Google, webmaster tools,etc)
• Audience Building/Database List Management