SEo Specialist

Key responsibilities and required knowledge:
• 3-5 years experience in SEO – able to confidently implement On-Page & Off-Page SEO activities for multiple brands (incl. working with copywriters for the blog/articles creation, influencer outreach’ for client’s link building
• Daily management of monitoring and execution of SEO activities
• Provide a full On-page content strategy including keyword research, content optimisation and HTML markup, liaise with copywriters to compose articles and optimise their content per best practice.
• Understanding user-behaviour, customer journey, goals and identify issues to optimise conversion rate
• Full understanding of the off-page activities. Execute outreach campaigns, win organic backlinks
• Improve local SEO by exercising citation management
• Understanding link building strategies, content sharing and article distribution techniques
• Understanding domain metrics and analysing the quality of a domain
• Can execute technical SEO activities; optimise technical issues and improve website performance, gain SERP features through rich snippets
• Identify issues that can cause a negative impact in SERP
• Reporting monthly SEO activities and SERP positions to clients and managers
• Experience with SEO / Analytics tools and dashboards such as Google Analytics, Google Search Console, ahref, Semrush, Screaming Frog, Heatmaps Analytics, Majestic, Ninja Outreach, Citation Management tools, Yoast, Excel.
• Experience with working oon wordrpess.