Marketing Automation Specialist

The ideal Marketing Automation Specialist is responsible for deploying and reporting on email and other web-based marketing campaigns and lead generation efforts.
• Creates landing pages, forms and reports within the automation platform, including templates for use by others within the marketing function
• Monitors and reports on effectiveness metrics related to campaigns
• Provide analytics around automation platform and provide recommendations for optimization based on the data.
• Implement best practices for email QA and deployment to improve conversion rates and prevent contact fatigue
• Ensure the marketing automation platform is integrated with other technology, including Google Analytics, etc.
• Trains colleagues on how to run reports and conduct basic tasks