Google Adwords, Facebook Ads and SEO/SEM Expert - Full-time

Seeking a Full-time Google ---------- and Facebook Guru to handle all aspects of our SEO/PPC/SEM campaigns to drive registration sales for our Global Event Series.

Key responsibilities include;

• Proficient in Google Adwords, Google Analytics, Facebook Ads & other Social Media Marketing Platforms
• Conduct keyword research and selection for pay-per-click campaigns.
• Provide strategic planning, structure and budget management.
• Analyse websites, Landing pages and content as part of the criteria for Advertising.
• Monitor, on an on-going basis, analyzes results to ensure consistent ad rankings or position.
• Provide ongoing support of all PPC initiatives including optimization, monitoring, reporting and analysis.
• Proactively make strategic PPC campaign recommendations.
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
• Optimize landing pages and content to improve quality score.
• Setup campaign which includes Ad group, Ad copy creation and keyword groupings.
• Analytics integration, goal, conversion and tracking setup and code/tag Installation.