Google AdWords/PPC Marketing Expert

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TYPE OF WORK

Any

SALARY

Negotiable

HOURS PER WEEK

TBD

DATE POSTED

Jan 28, 2019

JOB OVERVIEW

We are an established company that is growing. We are looking for a person that has experience with Google Ads. The prime person is prompt, professional and has a great attitude. This is a long term position. The right person who excels at this job will receive regular wage increases and bonuses. We are interested in a long term person for this Upgrade to see actual info this role, you should be well-versed in the principles of search engine marketing (SEM). You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

The job would be starting with 1 client on an hourly contract basis. This job provides opportunity for rapid growth and potentially full time for the individual who performs and communicates extremely well (We will be testing out several candidates and pick the top one for full time).
Responsibilities
* Participate in forming effective paid search strategies
* Launch and optimize various PPC campaigns
* Oversee accounts on search platforms (e.g. Google AdWords, Bing)
* Be involved in keyword selection and audience targeting (Based on gaining knowledge about the client's business as well as competitive landscape)
* Monitor budget and adjust bids to gain better ROI
* Track KPIs to assess performance and pinpoint issues
* Produce reports for management (e.g. dashboards)
* Write attractive and concise copy for ads
* Organize campaigns & ad groups
* Create responsive image ads using Google's ad creator
* Run A/B/C ad copy & landing page tests as well as provide results in a well laid out report
* Suggest and develop new campaigns across multiple channels
* Maintain partnerships with PPC ad platforms and vendors
* Find ways to reduce risk of click fraud
* Keep abreast of PPC and SEM trends

Requirements
* Must be proactive!
* Proven experience as a PPC Manager or Digital Marketing Specialist
* Experience in data analysis and reporting
* Knowledge of SEO and digital marketing concepts
* Familiarity with multiple platforms (e.g. Google Ads, Facebook, LinkedIn) is preferred
* Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
* Understanding of HTML and XML is a plus
* Proficient in MS Office (particularly Excel)
* Proficient in Google Docs
* Excellent communication skills
* Analytical thinking with strong math skills
* Flawless English
* Reliable high speed internet
* Must mention the word "Pizza" in the subject line when responding to this job posting
* Must provide video responses to some questions using Loom (Upgrade to see actual info)
* 3+ years experience on Google Ads
* Pro skills for retargeting campaigns
* Track KPIs to assess performance and pinpoint issues
* Monitor budget and adjust bids to gain better ROI
* Write attractive and concise copy for ads
* Stay informed of the latest PPC & SEM trends

ABOUT THE EMPLOYER

Contact Person: Brian Renner

Member since: January 28, 2019

Total Job Posts: 0

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