Senior Manager Digital Marketing

Overview:


Our digital presence is growing rapidly and we are seeking a data driven and technically savvy Digital Marketing Manager to help scale our marketing reach via paid channels. Reporting to the Sr. Manager, Global Digital Marketing, the Digital Marketing Manager will enable growth and profitability for us by assisting with development and execution of marketing initiatives to improve brand awareness, drive leads, and build pipeline. This role requires hands-on experience in managing paid digital channels, cross-functional communication skills and demonstrated project management experience. The ideal candidate must be strategic, able to develop innovative solutions, take initiative and have a well-rounded digital background. They must have extensive experience successfully running programs that exceed ROI targets, and are motivated by analytics and audience insights to drive engagement in key market segments.


Responsibilities

• Own the marketing campaign calendar, which includes new customer welcome series, periodic satisfaction surveys, and revival campaigns.
• Spearhead new CRM initiatives to drive opportunistic sales campaigns.
• Create ad copies to support lead generation initiatives such as SEM, email, social, and display advertising campaigns.
• Ensure website design and content updates contribute to search engine optimization; create landing pages to optimize user experience and conduct frequent tests to maximize conversion.
• Maintain an understanding of leading-edge technologies to inform product roadmaps in terms of evolving customer needs and competitive landscape.
• Work with external partners such as media agencies, and technology platform vendors.

Qualifications:

• A minimum of 3 to 5 years of broad-based marketing with specific expertise in digital marketing. Preferably from logistics or supply chain background.
• Deep, hands-on understanding of and experience in customer retention strategies and tactics that drive more engagement and reduce churn.
• Experience with online customer acquisition strategies and tactics including paid search, display, paid social, and organic search.
• Analytical approach to planning, managing and optimizing and reporting on all marketing campaigns.
• Working knowledge of web analytics and tracking tools such as Google Analytics.
• Effective and professional communication and writing ---------- lf-confident team player.
• Self-motivated and able to work on own initiative with minimum direction.
• College degree in Marketing, or related fields would be ideal; Master’s degree would be a plus.