PPC and Social Media Expert

What We Are Looking for

The Paid Search/Social media specialist overviews the strategy, implementation, and ongoing improvements of PPC campaigns and Social for the clients’ account. He/she works closely with the account managers to align tactics with growth goals.

Responsibilities include (but are not limited to):

Google Adwords Management (Network, Retargeting, PLA’s, Display, etc.)
Bing Ads Management (Network, Retargeting, PLA’s, Display, etc.)

Facebook & Instagram Ads
LinkedIn Ads
On-Page SEO & SEO Copywriting
Link Building Strategy
Analytics Management
Cross-Channel Marketing (Social, Mobile, Digital, Offline Advertising, Etc.)
Tracking of key performance indicators (KPIs)
Local SEO
Google Tag Manager Implementation
Google and Bing Webmaster Tools implementation
Google Analytics Setup
Landing Page Optimization
Landing Page A/B Testing
Conversion Rate Optimization