Online Marketer to Join Growing Team

Job brief [Starting PART-TIME with potential to become FULL-TIME]

We are seeking a creative, experienced online marketer to perform freelance projects for our growing team while working remotely.

About us and our companies
We are the co-founders of two growing companies in the educational publishing space, our values of integrity and enthusiasm are shared across both companies and all our staff. We’re a small, dedicated team sharing a vision for making education and learning accessible and fun with unique educational products.
We encourage creativity and training within our companies, that opens the doorway for personal growth for all our team members.

Our first company provides quality author services helping writers create, produce, publish and promote their books. The second company is in the children’s education publishing space creating unique books and resources for teachers and home-schooling parents.

If you’re looking to work with a small team of four in a creative and friendly environment, working on unique projects related to books, this could be the role for you.

The Role
The projects will entail various tasks related to content marketing. He/she will write, format, edit, test, improve content for the company blog and social media, promotion of content, email marketing/funnel set up and testing, email outreach to build and manage relationships with key influencers and partners.

Prior experience in online marketing.

For this work, a strong Internet connection is required, along with experience using communication tools like Skype, Zoom and Trello.

Types of Marketing Tasks Involved
• Writing copy for email marketing and landing pages
• Wordpress blog formatting and publishing
• SEO, image tagging and meta descriptions
• Graphic design for social media
• Occasional social media scheduling
• Outreach and communication with bloggers, websites and influencers as part of marketing campaigns
• Online research

Requirements and Skills
• Experience as a Content Marketer or relevant role
• Strong written and verbal communication skills
• High English fluency
• Experience with content planning, management and scheduling
• Experience with word-processing software and spreadsheets (e.g. MS Office)
• Experience with Wordpress, social media platforms
• Knowledge of online calendars and scheduling (e.g. Calendly, Google Calendar)
• Initiative - brings forth ideas/solutions (we encourage this)
• Excellent phone, email and instant messaging communication skills
• Excellent time management skills

Software knowledge
Microsoft app suite - Word, Excel, Powerpoint
Google apps/Gmail/Drive
Wordpress
Mailchimp
Landing page tools such as (LeadPages, ClickFunnels, Ontraport)
Social Media platforms (YouTube, Pinterest, Facebook, Twitter, Instagram)

Software knowledge, A PLUS but not mandatory
• AgileCRM
• Ontraport
• Photoshop (or Canva)
• Knowledge of book publishing and marketing a plus, but not mandatory
• Photoshop design skills are a plus, but not mandatory
• Management of ads, such as Facebook, Amazon and Pinterest