Marketing Content Writer

The Content Writer will possess exceptional writing skills, strong attention to detail and will be highly collaborative and passionate about developing effective content that conveys features and benefits as appropriate to the specific audience, maintains the tone of the brand, and distills technical details into easily readable copy with the ultimate focus on increasing brand awareness and loyalty, ultimately increasing business.

You will be instrumental in understanding our various customer types and creating effective communications to each separately, employing SEO key word strategies. The Content Writer will be expected to work both autonomously, with limited supervision, and interactively with other team members, demonstrating a commitment toward shared goals and a willingness to take initiative. This role will be expected to deliver content that meets aggressive timelines.

You will work on our team to develop ideas, research and write engaging messaging related to our solutions, products, and services. Ideally, you are a talented writer who understand the importance of crafting a message that aligns with our brand and invokes the appropriate emotions based on our company mission. You have the ability to turn technical features and benefits into compelling content that non-technical folks can understand and relate to.


RESPONSIBILITIES:

- Create and produce high quality content, consistent with brand and corporate style standards
Understand technical product features, benefits, and client needs and can clearly articulate these in a clear and concise manner

- Research and leverage the latest insights and statistics on a given topic

- Work on concurrent projects and ensure that deliverables are achieved on time, while maintaining the highest standards of quality and creativity

- Support development and evolvement of written components that will have application to a high impact social media and PR strategy

- Provide input and content when necessary for corporate website, blog, social media communities, and campaigns

- Ensure writing is engaging, easy to understand, and highly informative to our audiences

- Create and facilitate internal communications, including marketing knowledge center and regular industry news service/summaries for executives/sales

- Ensure standards and messaging are consistent and maintained across all channels

- Iterate and update content and materials for accuracy and completeness

EXPERIENCE AND KNOWLEDGE:

Degree in Communications, Marketing or English preferred

- Minimum 2 years professional writing experience, preferably in financial services or financial technology

- Proven ability to write with imagination, clarity, and attention to detail

- Experience writing both technical content and promotional copy for both online and hardcopy deliverables is preferred

- High attention to detail with excellent spelling and grammatical skills

- Self-starter with ability to plan and manage a writing project from start to finish

- Can do, highly motivated team player

- Highly proficient working with Microsoft Word, PowerPoint, SharePoint, etc.

- Skilled in working with templates, styles, and brand standards