Social media specialist

Attention!

Must write an email to ---------- with the subject
"Love social media!"

Social Media Specialist Duties and Responsibilities
Build and execute social media strategy through research, benchmarking, messaging, and audience identification
Write, develop, and strategize online content production and scheduling
Assist with crisis management, bad reviews, and negative news communications
Generate, edit, publish, and share content daily (original text, images, video, and HTML)
Build meaningful connections and encourage community members through dialog and messaging
Create and maintain company social media pages and profiles
Moderate user-generated content and messages appropriately, based on company and community policies
Create and implement social media marketing plan and editorial calendar
Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach

Social Media Specialist Requirements and Qualifications

2+ years’ experience in digital marketing and social media
Strong familiarity with the business applications of social media platforms (Facebook, Instagram, YouTube, Pinterest, etc.)
Knowledge of project management
Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
Strong written and verbal communication skills