Market Study on online SEO providing for the US market

Market Study on online SEO providing for the US market

The appliant for the job must have former experience in market studies and have some solid knowledge about SEO and the online environment in general. It is necessary to be able to speak and write english in order to realize the work, but a high litterary level is not required. Please be able to furnish references on former jobs close to this one to apply.

As personnal qualities, it will be important to execute the job independently, although it is expected to take initiative to contact the employer to clarify certain points if you feel the need to do so, and report on regular bases defined in advance to make adjustments as the work is being done, if necessary.

The ability to conduct efficient online researches is obviously an important requirement.

The work consists in realizing a professionnal and complete market study on online SEO providing on the US market.

The market that will be analyzed includes providers which offer :
On-page and Off-page SEO
SEM
SMO
PPC
Dofollow/Nofollow backlinks
Key word analysis
Web analytics
Link profiling
Blog management

The work requires notably to :

Estimate the market size, in terms of number of potential clients and in terms of monetary amounts
Establish a profile of the clients for that kind of service fully offered online
Provide a listing and an analysis of the competition : which offers, which strategies, which prices, which results
The possible evolutions of the market, according to the environment (Google requirements...)

Special requirements :
All the research work has to be done for the US market, which means that any kind of research has to show the results that would be displayed for a US-based customer
It is expected that the study will give descriptions and estimations based on precise numbers, using for example google tools for keywords research, etc...
The market study should give conclusions on the opportunity of the project and on the assets that are needed to stand out within the existing competition
It is possible, after agreement, to add services that are not mentioned in the list in case they are a competition which is likely to influence the market studied
The market study should give a base to establish a budget forecast, notably as regards the marketing expenses, according the CPC of relevant keywords


Before starting the work, I’d like to get a description of the methodology you intend to use, a listing of the results you guarantee to provide and an estimation of the time needed to achieve the work and the corresponding price.