Social Media Manager

The successful Social Media Manager will collaborate with the marketing team to develop a long-term social marketing strategy to reach consumers from every touch point. Responsible for strategy development, execution and community management, the successful candidate will be a thought leader within the organization and stay abreast on current and forecasted social media and digital marketing trends.

Responsibilities:

- Develop relevant content topics to reach the company’s target customers.
-Create, curate, and manage all published content (images, video and written).
-Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
-Conduct online advocacy and open a stream for cross-promotions.
-Develop and expand community and/or influencer outreach efforts.
-Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
-Design, create and manage promotions and Social ad campaigns.
-Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
-Analyze key metrics and tweak strategy as needed.
-Compile reports for management showing results (ROI).

Qualifications:
-Possesses knowledge and experience in the tenets of traditional marketing. -Demonstrates creativity and documented immersion in social media.
-Proficient in content marketing theory and application.
-Experience sourcing and managing content development and publishing.
-Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
-Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
-Maintains excellent writing and language skills.
-Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
-Displays ability to effectively communicate information and ideas in written and video format.
-Exceeds at building and maintaining sales relationships, online and off.
-Practices superior time management.