SEO + PPC Specialist

ROLE:

Execute campaigns, including SEO strategy, content development, paid search advertising, and paid social media advertising.

THE IDEAL CANDIDATE:

* Has least 2 years SEO, paid advertising, and content experience
* Possesses in-depth understanding of Google Analytics and other SEO services, online tracking tools, webmaster tools, back-end SEO, and metadata
* Google AdWords certified is a plus
* Experience with Hubspot is a bonus

* Has experience in cultivating SEO keywords and phrases to drive web traffic
* Possesses a strong internal drive and prides themselves on being "on top of it"
* Thoroughly understands Google, Facebook, IG and other advertising platforms
* Thinks outside the box and does not confine solutions to one path
* Writes clear and engaging copy on a variety of subjects
* Utilizes analytics to optimize advertising and organic campaigns
* Experience identifying and creating campaigns for target audience engagement
* Can work within budgets to maximize advertising dollars
* Has an entrepreneurial spirit and be a self-starter
* Extremely detail-oriented, technologically savvy, and a team player
* Excellent interpersonal skills, and independent work style

DUTIES AND RESPONSIBILITIES

* Utilize Google Analytics and webmaster tools to track progress
* Create search strategies timelines, calendars, and goals
* Collaborate with social media team to align SEO strategies
* Source keywords for blogs, press releases, social status updates, and campaign needs
* Work with marketing team to implement and deploy strategy plans
* Present SEO effective headlines, body copy, CTAs, and tagging system
* Track site performance and develop new processes to improve
* Encourage and build inbound organic search traffic
* Set up pay-per-click campaigns, ads, and other revenue performers
* Compile and present web analytics data and unique hits to team members and senior leadership to make recommendations and improvements
* Create engaging content with optimal SEO keywords and phrases