Digital Marketing Strategist and Social Media Expert

About us
We are an Outdoor and sporting good company from Australia. We carry our own brands with Product development capability.

About the role
The Digital Marketing Strategist and Social Media expert will develop and implement captivating social content across all social media platforms and well as website material and print advertising. Your graphic design and copy writing skills will be used to create and execute content that drives consumer engagement. As well as enhance the overall marketing strategy and direction of the ---------- t one day is the same and we have multiple projects happening at once.

Main Duties;
- Deliver highly performing Facebook, Instagram, LinkedIn, YouTube and Google advertisement campaigns
- Creation of content that is engaging, topical, modern, unique and personal to each brand.
- You will be responsible for the development and execution of social assets including:
Image selection (photography background desirable but not necessary).
Video editing and optimising larger pieces of material for shorter more social related posts.
- Copy-writing for web, print, and social media.
- Get traffic, gain exposure and grow revenue
- Google Tag Manager, Google Analytics, Google Adwords
- Developing creative concepts that raise all brand awareness.
- Coordinate the development and execution of email marketing campaigns
- Develop digital marketing strategy, content creation and execution as well as analyzing performance and evaluating current campaigns.
- SEO
- Developing Landing pages
- Re-marketing

Qualifications;
- 2+ years of experience managing social media and creating content.
- Extensive knowledge of social media, re-marketing and optimization tools.
- Video content creation and video editing experience.
- Ability to create effective copy for email marketing, websites landing pages, blogs and social campaigns.