Digital Marketing Specalist

1.Devising strategies to drive online traffic to the company website.
2. Tracking conversion rates and making improvements to the website.
3. Developing and managing digital marketing campaigns
4. Utilizing a range of techniques including paid search, SEO. Social Media and PPC.
5. Overseeing the social media strategy for the company.
6. Managing online brand and product campaigns to raise brand awareness.
7. Managing the redesign of the company website.
8. Improving the usability, design, content and conversion of the company website
9. Responsibility for planning and budgetary control of all digital marketing
10. Evaluating customer research, market conditions and competitor data.
11. Review new technologies and keep the company at the forefront of developments in digital marketing.
12. S/MS degree in marketing or a related field
13. Proven working experience in digital marketing
---------- monstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
15. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
16. Experience in optimizing landing pages and user funnels.
17. Experience with A/B and multivariate experiments.
18. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
20. Experience in setting up and optimizing Google Adwords campaigns.
21. Up-to-date with the latest trends and best practices in online marketing and ---------- te: Job Responsibilities are subject to change whenever required, Company has right to include / exclude the responsibilities