Social Media Marketing Campaign Expert + Facebook Instagram Catalog + Google Adwords Ads (Coordinator Manager SMM PPC)

About Us:
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We are a small independent Fashion & Apparel brand (exclusively selling our own brand), we are based in the UK, and we sell our products in Europe (UK, Germany, France, Italy, Spain) as well as USA and Canada.

Currently our primary sales channel is Amazon UK & EU, but we have just launched our own E-Commerce website, that is now linked to a full Facebook “Catalog” of all of our products that are pulled from our WooCommerce E-Commerce store, and are displayed as live products on our Facebook store. (we also have a Facebook Pixel setup for tracking sales from Facebook & Instagram)

We currently have a total of 28x products (all from our own brand) that are all available to purchase from our Facebook shop, that is in turn linked to our e-Commerce store:

Here's’ a link to our E-Commerce Store:

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And here’s ‘a link to our Facebook “Shop” (that links to our E-Commerce store)

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Our products currently fall into the following categories:


> Sunglasses
> Headwear
> Wallets
> Belts


About The Position:
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We are currently looking for someone to manage all of our social media accounts and Social Media advertising campaigns for us. (Facebook, Instagram, Twitter), we are currently using Hootsuite for organic posting (to which we’ll give you access) and we need someone to post at least once a day to: Facebook, Twitter, Instagram. (we are also interested in other social sites too if you have any suggestions i.e. Snapchat, Pinterest, etc.)

Our target audience is primarily Male & Female, aged 16-30 years, with an interest in “Counter Culture”.

Our brand primarily focuses around fashion for Extreme Sports markets (Surfing, Skateboarding, Snowboarding) Streetwear markets, and anything “Counter Culture” such as UK & EU music scenes like Drum & Bass, House, Bass Music, and EDM Music in General.

Although not essential it would be useful if you had some knowledge of these markets, and the “Counter Culture” that surrounds them (i.e. existing brands, fashion, music, festivals, lifestyle habits etc) and obviously must have a great understanding of how each of these social media networks (including Advertising Campaigns) works and must have prior experience using hootsuite, or something similar.

Our primary aim is to increase followers and engagement on all of our social media platforms, using both organic and paid traffic, and then in turn drive traffic, increase email “sign-ups” and ultimately sales of our clothing & apparel through our eCommerce website.

We are open to suggestions, and are looking for someone who is driven and has plenty of ideas as to how we can move our social media forward through blog posts (that we would like you to share) competitions (that we would like you to create and post) brand ambassadors (that we would like you to find and manage) product giveaways (that we will supply) and much more, (Including any great ideas that you may have!)

We will also expect you to reply to any messages that are received on all of the mentioned social networks on a daily basis.

We will supply some professionally shot lifestyle and product shot images for each of our products, and will expect you to share those images along with other content that you think is appropriate (i.e. content from our blog, or our ambassadors, or somewhere else?)

You must have a strong understanding of British and American culture both in general and in the fields mentioned above.

We are open to any suggestions and ideas that you may have as to how you might manage our social media for us, and we would like to see examples of your work.

We would like the successful candidate to start right away, and we will start this as a part time position (20 hours per week) but if the successful candidate can deliver results and sales that show us a return on our investment we would consider increasing this position to a full time position.

We’re particularly interested in someone who, has knowledge and experience in the fields in which we operate, and is passionate about the services that we provide… (although experience in these areas is not essential)

We’re also looking for someone who is capable of working under their own initiative and we’d like you to make regular suggestions on how you think you might be able to help us improve ANY areas of our business…

(Seriously, we’re always happy to listen to any questions or suggestions that you may have for our business! It’s our aim to make you as passionate about our business as we are!)

Responsibilities & Duties:
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Here are some of the main areas that will be part of the successful candidates daily routine:

> The Creation of a Social Media Marketing Plan (that will evolve as we move forward)
> Post to all 3x Main Social Media Channels at least once a day (Facebook, Instagram, Twitter)
> Sourcing relevant content that could be used in daily posts (i.e. Blog Posts from other sources)
> The Creation and Management of PAID Facebook & instagram Advertising Campaigns (using our product “Catalog” wherever possible)
> Community Management on All Social Media Channels (i.e. Replying to All messages)
> Growing followers on all Social Media networks.
> Researching, and contacting relevant Social Media “Influencers” (Facebook, Twitter, Instagram, YouTube) who would be willing to act as “Brand Ambassadors” for us, in return for FREE Products.
> Creating daily reports on work done, and progress made (in Google Drive)
> Reporting to and Interacting with your direct Manager on Asana (Project management tool).


Skills
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> Strong communication skills in English (Mostly written)
> Strong organizational skills
> Uncompromised attention to detail with a strong sense of ownership
> Ability to work independently and maintain confidentiality
> Excellent marketing & sales writing skills
> A Strong understanding of the Facebook/Instagram Ads Management Platform
> Someone who pays great attention to detail (to prove this when applying for this job please start your application with the introduction "Hello Dave".
> An ability to read, understand, and respond to the metrics provided by the Facebook/Instagram Ads Management Platform.




Additional Skills (Not Essential):
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Additional Skills that would be of use in the future (but are not essential now)


> The Creation and management of Google Ads (Adwords) Campaigns.
> Knowledge / Experience of YouTube Marketing


If you’d like more information regarding who we are, what we do, and our brand, then please send us a message.

When applying please give us more details of examples of your work, and your knowledge of other brands in the field, and you knowledge around the areas in which we work (as mentioned above) the more information you can supply us regarding your suitability for the position (i.e. knowledge of paid & organic Social Media Marketing Campaigns, experience of working with Brand ambassadors, experience of Social Media community management, and (although not essential) knowledge of extreme sports, extreme sports fashion brands, festivals, edm (dance) music culture, band culture, and more, the more chance you will have of being accepted for the ---------- pensation:
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Negotiable dependant on skills and experience.


How To Apply:
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IMPORTANT:
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Due to the large number of applicants for this job, we need to manage all replies in one place… please reply ONLY via Onlinejobs.ph message, and NOT via email.