Digital Marketing Specialist

-DAY SHIFT DIGITAL MARKETING SPECIALIST-
* Homebased (Mon-Fri) (6am - 2pm PH Time) *
* Requires 1 month office based training *
* Pay will be discussed based on experience level and quality of portfolio of the candidate. *

We are looking for a new team member to develop various marketing initiatives across our two brands. The role will be diverse in the way that the team member will need to manage both SEM and Funnel planning.

This role will involve planning and building on our existing digital marketing campaigns such as Google Ads, Facebook Ads, Google Shopping & Bing as well as linking all of these, tracking and optimising through the use of Analytics. This will be done initially with guidance from appropriate team members and will transition to a self managed role. Once deemed confident in the above mentioned tasks, we expect the candidate to assist with SEO management optimisation and content management tasks such as layout design, researching & copyrighting short & long articles, planning & implementing improvements to the overall usability of our ---------- addition to this the candidate will be required to plan funnels and automation through the strategic use of ActiveCampaign, filtering and delivering leads to the team at the right time.

The applicant will need to have very good English communication skills (written & verbal) and have at least 3 years experience in Digital Marketing with a good portfolio. It is essential that the candidate is able to understand systems that work together holistically from a start to finish customer experience point of view. Having an existing Home-based set up is a plus. It will be necessary to have at least 2 years experience in managing a Google Ads (Search & Display) account and know Google Search Console.

Back up internet and very good working computer is essential for this role, our software is mostly cloud based and it will be favourable that the applicant have experience in all or any of the following: Hotjar, ActiveCampaign, Magento, WordPress, G Suite, Yoast & ---------- will be expected that the person applying for this role is always on time, has a clear method of executing tasks and is a fast learner. The ability to work under pressure, a desire to improve their craft through self-motivated reading, research and training courses that are available & excellent at multi-tasking and time management are traits we will be actively looking for examples of through the interview process.

Scope of Work:
- Perform various 'time specific' tasks inline with Ads campaign management
- Report KPIs on a regular basis
- Test, measure and improve all EDM, PPC and SEO campaigns based on strict 'best practice guidelines'
- Layout design for blogposts, EDM & key webpages in line with a collaborative digital marketing plan
- Attending meetings to achieve Customer Service improvements
- Keep up to date with training materials made available from Google, Yoast and other industry leaders