Operations Coordinator

Whole Customer is a publishing/marketing company. We publish content to our 10+ websites daily. Everyday our traffic partners help us generate thousands of new subscribers which we segment into one or more lists. We email our subscribers two or more times daily from each of our lists/properties.

We have content developers and managers, media managers, marketing managers all working remotely from around the world and now we are looking for an operations coordinator.

The operations coordinator will be responsible for many of the day to day operations of our business. The responsibilities include:

Link Management

You will be responsible for creating, modifying and managing offer links for all email and properties in our business. Link requests come from all departments through Asana, our project management system. We document our links per email/property using google sheets.

Links are important in our business. We create a link for every one of our offers, both internal and external using a service called Everflow. They enable us to know how many clicks or conversions we are getting from our affiliate partners that are generating our subscribers. Which determines how much we pay them for their traffic.

Links also help us understand our own internal traffic. We send our exclusive offers to our own internal traffic and Everflow links helps us understand clicks and conversions in this case to help us with attribution. For example, we might send an email with a Prizewise sweepstakes to 100,000 wholemom subscribers. The Everflow link will tell us clicks, click through rate, conversion rate… all kinds of great details that give us business insight.

Path Offer Management

Our affiliate partners drive traffic to our exclusive offer landing pages. We collect email on the landing page, much more data (first name, last name, date of birth, address, etc) on the next page called the registration page and then send the user through a path (or funnel) with 20+ offers for them to view and engage in. The offers are a combination of CPC (cost per click), CPA (cost per action) and co-reg (cost be accepted lead sent by an API integration).

You will be responsible for adding, pausing, modifying and relocating offers in the path. You will also be responsible for helping to build additional paths. Each path may require some of the same offers plus new offers, depending on the path.

Statistics and Reporting

You will be responsible for updating several of our operational reports. Data will come from Google Adsense, Everflow tracking system, and other sources.

Site Health and Updates

You will be responsible for daily and weekly site health activities including wordpress updates, plug-in updates, page speed monitoring, deliverability/reputation monitoring.

List Backup

You will be responsible for regular list backup.

Domain/Email/Server management

We use WPEngine to host our websites. We use Namecheap as our registrar. We use Google Suites for our internal email, calendar, etc.

You will be responsible for setting up and monitoring websites in WPEngine and forwarding the DNS from Namecheap. You will also be responsible for setting up new internal email for our employees and new websites.

There will likely be new activities on an ongoing basis, depending on your skills and abilities in combination with our changing business needs.