Facebook Ad Specialist

We are looking for a talented Facebook Ad campaign Specialist to join our team and grow with us.

Responsibilities:
-Responsible for leading the strategy as well as building and optimizing paid social media campaigns;
– Apply appropriate analysis and optimisation techniques to aggressively scale paid media campaigns on Facebook
– Run both prospecting and retargeting campaigns that successfully push potential customers down the purchase funnel.
– Use data from Facebook as well as our internal multi-touch attribution tools to expand, evolve, and optimise paid social media campaigns.
– Work closely with Customer Acquisition Strategists and provide thought leadership, strategic insight, and clear communication (written and verbal) .
– Provide conversion-focused ad creative direction.
– Ensure proper tracking, attribution, and consistency across diverse programs and channels.
– Reporting: analyse data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance
– Staying current with best practices, strategies, legislation and industry standards related to social media marketing, analytical & eCommerce tactics

Qualifications:
2+ years managing conversion-focused digital advertising campaigns with ROI-related KPIs
2+ years managing Facebook Ads
Highly proficient in Facebook’s Ads Manager and/or Power Editor.
Experience managing LinkedIn Ads, Twitter Ads, Pinterest Ads; a ---------- fortable with A/B testing tools and methods to prove statistical significance between ad and target market ---------- fortable at quickly using Excel for data analysis and manipulation (pivot tables, modeling, etc.).
Proven skills in ad copywriting; a plus.
Experience in Google Analytics or other analytics softwares
Experience working in International markets is a plus
You love chasing a challenge, thrive on fast-paced environments and are upbeat and motivated