Social Media Marketing Specialist

General Summary:

The Social Media Specialist role is responsible for the ongoing management and growth of clients social media presence in alignment with business strategies and direction.


Key Accountabilities:

Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media space.

Responsible for developing content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos and videos.

Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, youTube and Instagram.

Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives


Knowledge, Skills and Abilities:

Working knowledge and real-world experience in planning, managing and executing social media initiatives

Real-word experience planning social media programs that span owned (eg Blogs), earned (eg Facebook) and paid (sponsored tweets)

Knowledge of Digital Marketing current best practices and understanding of Digital production processes

Knowledge of social media legal guidelines, including, but not limited to WOMMA and “pay-per-post”

Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results, especially as related to 360 "Integrated Communication Planning".

Knowledge of media strategy and planning options and the media role in integrated communication.

Strong negotiation skills as both a strategic advisor and direct negotiator for a broad variety of Interactive services


Experience/Education:

BA or BS with focus on communication: Advertising/Marketing
Experience with social media platforms, including, but not limited to Facebook, foursquare, Pinterest, Twitter, YouTube, Google+ and Path

Experience with leveraging social media management and analytics tools, including, but not limited to HootSuite, Visible Technologies, Radian 6 and Crimson Hexagon

Experience writing, editing and crafting content for the social media space