Senior Manager, SEM & Paid Social Advertising

Job purpose

Deploying all SEM and paid social campaigns. Analyzing performance and adapting regularly to meet demands of the market and shifts in the industry.

Duties and responsibilities

• Run all paid social advertising campaigns on Facebook, Twitter and LinkedIn
• Track and analyze performance to make adjustments on the fly with attribution to digital advertising ROI
• Target based on existing and future databases, as well as geotarget for each event
• Track competition and create lookalike audiences based on competitors’ social following

Qualifications

• Experience directing SEM campaign strategy and its deployment required
• Strong knowledge of social media advertising and related budgeting required
• Understanding of Facebook Page Manager and related performance analysis
• Solid grasp of ideal CPC/CPA and ability to lower them consistently over time
• Strong reporting skills
• Success working remotely
• Ability to deliver on timelines
• Hard-working
• Efficient
• Team player
• Accountable
• Reliable


Requirements of Fulfillment

This is not a full-time role. It is a role as an independent contractor. Assigned tasks should require approximately 10 hours per week. Compensation is competitive.