SEO Specialist

The SEO specialist is responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. Her mission is to maximize the volume of inbound organic traffic from search engines to the company’s websites.

Duties and Responsibilities:
Researching, presenting and implementing search engine optimization recommendations
Performing ongoing keyword research, discovery, expansion and optimization
Recommending changes to website architecture and other factors to improve SEO
Optimizing copy and landing pages for search
Analyzing competitor advertising links
Developing and implementing link building strategy
Working with the web developer to ensure SEO best practices are followed
Working with creative team to drive SEO in content creation and content marketing efforts
Attaining production targets set by SEO program manager e.g. web inquiries, leads, etc.
Reporting to SEO program manager on campaign metrics and program status on a regular basis