SEO/PPC Expert

This is not just a job, it's a career.

This role will be responsible for researching, implementing and managing SEO and PPC solutions in support of our clients. We are looking for a candidate with experience and ability to multi-task across multiple brands and search disciplines. To apply, please send your CV directly to mimie at six-20 dot com

Primary Duties & Responsibilities

SEO
? On-Page and Off-Page SEO optimization of client websites
? Develop, implement and manage Search Engine Optimization (SEO) strategy
? Create customized & targeted SEO landing page solutions to maximize effectiveness of Search campaigns
? Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities
? In-depth understanding of on-page SEO, including everything from "content marketing" to technical elements
? Monitor and report on metrics such as keyword ranking, effectiveness of site optimization etc.
? Keep up to date on the latest SEO / PPC strategies and technologies and assist in improving solution offerings

PPC
? Pay Per Click and Search Advertising campaign management on Google, Bing, Facebook, and Instagram
? Create and execute successful keyword management, creative testing, and bidding strategies on PPC search engines to effectively achieve customer acquisition goals.
? Manage and continually optimize paid search, content and other online advertising campaigns
? Bid management, placement optimization, keyword research and expansion, quality score monitoring and enhancement, ad copy testing and build-out of new campaigns
? Daily, weekly and monthly tracking of key performance metrics for individual campaigns
? Plan and execute digital marketing campaigns across multiple channels.
? Measure and analyze campaign data, balancing individual keyword and campaign lifetime value with customer acquisition costs.
? Coordinate forecasts and budgeting with other members of the online marketing team and Senior Advisor leadership team.
? Work with designers and marketing team to concept new landing page designs and optimize conversion funnels.
? Drive continuous team improvement and implementation of best practices through all paid channels.