SEO/PPC Rockstar

SEO

1) On-Page and Off-Page SEO optimization of client websites
2) Develop, implement and manage Search Engine Optimization (SEO) strategy
3) Create customized & targeted SEO landing page solutions to maximize effectiveness of Search campaigns
4) Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities
5) In-depth understanding of on-page SEO, including everything from "content marketing" to technical elements
6) Monitor and report on metrics such as keyword ranking, effectiveness of site optimization etc.
7) Keep up to date on the latest SEO / PPC strategies and technologies and assist in improving solution offerings


PPC

1) Pay Per Click and Search Advertising campaign management
2) Create and execute successful keyword management, creative testing, and bidding strategies on PPC search engines to effectively achieve customer acquisition goals.
3) Manage and continually optimize paid search, content and other online advertising campaigns
4) Bid management, placement optimization, keyword research and expansion, quality score monitoring and enhancement, ad copy testing and build-out of new campaigns
5) Daily, weekly and monthly tracking of key performance metrics for individual campaigns
6) Plan and execute digital marketing campaigns across multiple channels.
7) Measure and analyze campaign data, balancing individual keyword and campaign lifetime value with customer acquisition costs.
8) Work with designers and marketing team to conceptualize new landing page designs and optimize conversion funnels.
9) Drive continuous team improvement and implementation of best practices through all paid channels.