Marketing Virtual Assistant

Background

Stick Shift Driving Academy is a website where customers who want to learn to drive a manual transmission car can connect with instructors. They connect on the website, schedule and pay for a lesson, and then meet the instructor to take the lesson. It is similar to how Airbnb works, but for driving lessons.

We need someone to help us expand our digital presence and marketing. As we add new instructors to the website, we need to create new landing pages dedicated to each instructor and then advertise the landing pages on Google.

We may expand the responsibilities as we grow, but for now this is what we need.

We expect to have 400 instructors by the end of 2018, and so we need this process run 400 times. For July through September, we expect about 10 - 15 hours per week.

Primary Goal: Build and run marketing to landing pages

Responsibilities:
Create landing pages using weebly
Collect photos, biographies, location information from instructors
Create landing page according to template
Add call forwarding phone numbers
Set up form forwarding to instructor email

Implement Call Forwarding
Create new phone numbers in call forwarding system
Set up appropriate tagging in call tracking system

Copy Adwords campaign and set up for new location
Use newly created landing page as final URL
Target the geographic market that the landing page serves

Set up Google My Business Listing
Add information and request address verification
Coordinate code retrieval with instructor
Verify address
Connect to Adwords campaign