DIGITAL STRATEGIC PLANNER

DIGITAL STRATEGIC PLANNER

PLEASE REFRAIN TO APPLY for this position, unless you have PREVIOUS EXPERIENCE in the filed.

As a DIGITAL STRATEGIC PLANNER, you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the search results page of search engines.

Some of the KEY AREAS include:
• social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Instagram, LinkedIn, YouTube and TripAdvisor.
• search engine optimisation (SEO): developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
• affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
And potentially:
• pay-per-click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
• mobile marketing: includes app-based, in-game, location-based and SMS marketing.


RESPONSABILITIES

Liaise with the Digital Project Manager to help with some of the below tasks:

• Develop and integrate content marketing strategies;
• Create and upload copy and for the organisation's website to help improve website performance;
• Make technical recommendations
• Write and dispatch email marketing campaigns;
• Provide accurate reports and analysis to company management to demonstrate effective return on investment (ROI);
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
• Design website banners and assist with web visuals;
• Conduct keyword research and web statistics reporting ;
• Contribute to social media engagement and brand awareness campaigns;
• Use web analytics software to monitor the performance of client websites and make recommendations for improvement;
• Contribute to company and industry blogs and manage e-communications;
• Keep up to date with current digital trends;
• Manage the contact database and assist with lead generation activities;
• Monitor the algorithms set by the search engines to keep up to date with ---------- O work requires you to constantly review your skills and keep up to date with ever changing technological developments and trends. You can do this by reading SEO and internet marketing blogs. You'll also need to invest time and effort into creating link-building strategies.
You'll need to be flexible as it's likely your workload will be diverse. However, you'll often have a lot of control over how you manage your workload.


SALARY & WORKING HOURS
This is not an entry-level job. Start rate is $3.5/h – TRIAL PERIOD
FREELANCE POSITION



SKILLS

• A genuine interest in SEO and/or digital marketing
• Evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
• A commitment to keeping your technical skills and knowledge up to date
• An inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
• A good understanding of search engines
• Write engaging blog posts and articles
• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers (especially FB, Instagram, YouTube, LinkedIn and TripAdvisor) and how to use them to distribute content (posts, ads), gain more links and build successful campaigns
• Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• A good understanding of PR and how to get the right messages out there
• An understanding of how customers search, where they search and why they purchase something online
• Monitor and report on performance on social media platforms using tools such as Google Analytics
• A good understanding of the wider marketing context
• Strong analytical skills for understanding ranking algorithms and search engine optimisation
• Excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organisation
• An understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
• Proficiency in Microsoft Office and an excellent knowledge of Excel
• Some experience and knowledge of web hosting