ADWORDS GURU

JOB DESCRIPTION
-Sets up the client’s pay-per-click advertising campaigns on Google Search, Google Display Partners, and Google Mobile Ads.
-Conducts keyword research to create a list of keyword phrases on which the client will be bidding.
-Creates Adwords Ads that will run on Google Search, Google Display Partners sites (if desired), and on mobile devices (if desired)
-Tests different ads, by creating different headlines and different ad copy
-Can tell the client what keywords were entered into Google Search, that resulted in our ad being displayed
-Can tell you how many times visitors clicked on your ad, which ad was clicked on, and which keyword got the ad displayed
-Works with the client to create targeted landing pages for each of your Adwords Ad Groups.
-Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites
-Ability to find and enter negative keywords into campaigns as needed
-Implement successful bidding strategies and effective keyword management
-Devise and implement effective A/B tests to optimize conversion rates
-Effectively target buyer personas for clients across a wide array of business verticals
-Create effective remarketing campaigns for clients across a wide array of business verticals