Facebook Video Ads Designer

What this job is NOT: video editor, photographer, Facebook Ads manager.

Your job will be to design a video ad. Your core skills should revolve around marketing intelligence not video editing.

This includes the following:

Ad copy, the words to appear on the video itself.

video content curation: you can find youtube videos and clip content from there, I can give access to stock videography, and I have some of our own content created showing the product, and we can create new based on your needs. Eventually we can even send the product to you if you want and you can film things from your phone or camera.

The goal is to engage users and get them to buy a physical product.

If you watch the example videos you'll see they follow this framework:
Pattern Interrupt

The Big Idea

The Big Promise

Specific claims

Proof of those claims

Call to action

You will follow the same structure, and the deliverable will look something like this, which is given to our video editor:


Project Stage: Fully Specified
Platform: Facebook, Instagram
Ongoing project: Social Media Marketer
Project Type: Ongoing project

Skills required:

• Marketing & Sales
- Facebook Marketing
- Video Marketing

• Advertising
- Creative advertising
- Facebook Ads