Copywriter ( Social media )

We are looking for writers with a good SEO understanding to write for our blogs, We have blogs that involve the following:

Video Games, Beauty, Travel, Technology, Advice, Money, Movies, Television

If you have a passion for one of the above, please read the following and if you believe you may be a good fit, please apply with link below.

The primary responsibility for the Copywriter is to craft content for our website and blog that is optimized for search results. You will work directly with the Director of Digital Strategy & Engagement and assist with and execute against a strategy intended to meet and exceed goals and objectives. You’ll also write feature articles about our partner brands, successful graduates, and instructors, as well as copy for email, social advertising, landing pages, direct response ads, and other traditional advertising. A successful candidate will be a strong writer with a proven track record, will understand how to write effectively for a variety of audiences, is passionate about results and improvement, knows how to research, and understands the balance between technically strong writing and creating an emotional connection with the reader.

Principle Accountabilities & Deliverables
Work closely with members of the content marketing and creative teams to write compelling stories for multiple platforms for the purpose of driving UTI’s marketing campaigns. This may include writing SEO copy (including metadescriptions, alt tags, open graph tags, etc), website and blog copy (including H1, H2, and CTA copy), email copy (including subject lines, preheaders, and CTAs), YouTube titles and descriptions that are optimized for search, and Facebook and Instagram ad copy.
Manage all steps from concepting, writing, editing, and proof reading marketing collateral primarily for digital platforms but may include newsletters, , print, press releases and other marketing materials.
Gather critical information from internal and external sources to ensure accuracies in your writing
Interview people effectively and efficiently in order to get the information you need to write compelling copy
Results from your work will include increased search ranking for targeted keywords and keyword phrases, clickthrough rates, open rates (email), and scroll depth.

Knowledge, Skills & Abilities
Education / Experience
Bachelor’s Degree (preferably in journalism or marketing) required.
Minimum 2-3 years of experience in copywriting for blogs, websites, and digital channels (preferably at an advertising agency) strongly preferred.
Experienced marketer with a proven track record of writing SEO copy that performs at a high level.

Skills / Functional Competencies
Write effective SEO copy (including metadescriptions, alt tags, etc.) for websites and blogs
Write engaging copy for websites, blogs, social media channels, email, etc.
Write effective headlines (blogs and landing pages), subject lines and preheader copy (email), and CTAs that drive results
Line edit and story edit your own work
Optimize video titles and descriptions for YouTube search
Research (for accurate copy)
Work with internal team members, agency partners, and other vendors
An insatiable curiosity about your craft
Driven to improve both personal skills and performance results
Collaborate with Director of Digital Strategy & Engagement, Social Media Manager, SEO Manager, and members of our SEO consulting firm on a SEO content plan that drives business goals and objectives
Identify areas of opportunity based search trends as well as UTI’s current organic search performance
Utilize Microsoft Office Suite
Utilize Google Analytics
Utilize Brightedge (a plus)
Firm grasp of the English language
Strong verbal communication skills
Efficient
Attention to detail
Meet deadlines
Work in a fast-paced environment where things can change quickly

This is a full-time, long-term role and as such you will be contracted to us, Due to location-circumstances in that, we are both international and in Canada, this is a work from home role. Flexibility is preferable in terms of avaliablity\time as we operate 24/7 hours, 365 days a year. You must have the appropriate equipment\infrastructure e.g. good internet, a computer capable of running graphical applications (video games, Microsoft office etc).

Please note we run our own tests when it comes to select ( English language, background check, IQ etc)

If this is something you would potentially be interested in then please proceed to the following website: ---------- if you feel you meet the requirements stated above.

Then fill our the application form, any supporting information will greatly help you when filling this out.

We will then get back to you shortly for an interview if we feel you are a good fit. We have many roles available.