SEO/PPC Specialist

We are a full service marketing agency, with offices in Vancouver and Montreal. We are currently looking to expand our team, and are looking to hire a senior SEO/PPC Specialist.

This individual will report to the Marketing Manager, and will be responsible for implementing and managing SEO and PPC campaigns to drive traffic to our client’s websites and maximize their digital marketing strategies.

As such, they must be capable of overseeing multiple campaigns, maintaining and increasing performances, and working independently without a lot of supervision

ESSENTIAL DUTIES

Analyzing websites, measuring SEO metrics and key performance indicators to identify improvement opportunities

Creating and managing PPC Campaigns that drive conversions

Developing ad copy, landing pages and more

Implementing and managing link building campaigns

Collecting and defining requirements, creating and maintaining consistent information site architecture

Be a master of analytics tracking and reporting; understand and report on how our inbound and outbound marketing activity turns into customers and revenue

Monitor and analyze performance metrics of paid campaigns

Report on strategic insights that can be leveraged across the team and the entire organization

MINIMUM REQUIREMENTS (QUALIFICATIONS AND SKILLS)

3-5 years of experience in search engine marketing work in a professional environment.

Proven track record of results for managing a complex portfolio of PPC and SEO campaigns.

In-Depth knowledge of Google Analytics and web analytics software tools.

Highly analytical mindset, with the ability to interpret performance data, analyze campaign goals and adjust key performance drivers.

Ability to use quantitative and qualitative metrics to communicate progress and identify meaningful trends.

Excellent English and French verbal and written skills. Additional languages are an asset.

Excellent oral, written and interpersonal skills; the ability to effectively communicate with all levels within the organization.

Positive and professional attitude, and a true passion for digital media.

You are familiar with all the relevant tools such as Analytics, Adwords, Keyword Planner, Power Editor, Moz/SEMRush, and Optimizely