E-Mail Marketing Specialist

Are you looking for an opportunity to use your passion for email marketing? If so read on.

This position requires a creative, analytical thinker who can apply marketing and project management skills in a fast-paced environment. The candidate is expected to advise in industry best practices and be included in strategy meetings. You must be an absolute expert in e-mail marketing with complete understanding of the industry and must have worked as an e-mail marketing specialist sucessfully handling major accounts in the past.

Key Results Area
• Build responsive emails in HTML
• Build and maintain email templates
• Create and administrate comprehensive email campaigns
• Comply with CAN-SPAM guidelines and help to govern email list recipients
• Continuously A/B Test email campaigns to ensure highest possible metrics
• Monitor deliverability and help to remediate blocks or IP issues
• Track analytics of emails and across campaigns and adjust strategies as necessary
• Track progress of campaigns and update stakeholders during meetings
• Provide strategic recommendations around email for assigned business
Requirements
• Stay abreast of Exact Target updates and market changes
• Extensive prior experience in e-mail marketing. (You must have successfully handled major e-mail marketing accounts in the past and must be absolutely solid and
• Manage software updates and sender and delivery profiles
• Maintain knowledge of plug-ins and other new features
• Look for opportunities to automate processes within campaigns
• Work with developers to fully leverage AMPscript code
• Implement new ways to dynamically generate emails and content via internal database
• Work with designers and content writers to create great appealing content
Responsibilitiess
• Strategically plan campaigns
• Advise in best practices for different types of campaigns
• Reinforce industry and company standards for email marketing
• Advice and recommend testing strategies to improve email performance
• Collaborate with Analytics Team to review email analytics.
• Become familiar with Klavio (Our E-Mail marketing platform)
• Understand and advice on how to grow e-mail lists through relevant subscribers.

Does this sound like you? If so, please apply now with your credentials.