Remote Digital Marketing Manager Required for UK Digital Marketing Agency

We are the UK’s leading digital marketing agency for golf clubs and are looking to scale our business rapidly over the next 24 months.

We’re a 100% remote team helping golf clubs generate new leads and sales using powerful advertising campaigns primarily on Facebook, survey platforms and email marketing.

We believe it takes teamwork to be the best, and the best teammates may not necessarily live or work near where you choose to live and work. We’re fanatical about our culture and we take care of our team.

How we work:
Our entire team is remote and spread across 2 countries. We sign into Slack and open up our work tools on the schedule that fits our lives best. We communicate and work autonomously, and take ownership of our work.

Teamwork and fun. A 100% distributed team doesn’t mean you’re all alone. We’re constantly connecting through Slack or Zoom chats.

Learning and development. The digital marketing space moves quickly. To stay at the top of our game we’re always learning and experimenting with new things. If you’re the type of person who is constantly learning and applying then you’ll fit right in here.

Opportunity to grow. Our leadership team makes our plans and goals clear. We’ll clearly point the way to your next development milestone, and provide opportunities for you to proactively work towards. The rest is up to you.

How we hire
Our team is built and promoted based on results, not based on resumes. Expect this interview process to be unlike most others.

We’re going to ask you to do things for us. We’re going to make you show us you should be a part of our team.

We’ve discovered we can build a world-class team that delivers world-class results for our customers by being fanatical on this point.


Digital Marketing Manager Role
Goals & Objectives

The Digital Marketing Manager is the beating heart of the core business at Albatross Digital Golf that allows us to stand out from the competition by generating proven results for our clients. Their primary objective is to work alongside the Account Manager and Founder with the responsibility to ensure clients campaigns are devised, implemented, and generating a quantifiable ROI throughout the term of our agreement with them.

Specifically, the goals for the DMM are to:
Accurately and efficiently devise new or replicate existing successful campaigns, implement and report back to the Account Manager and Founder on results.
Ensure the accurate reporting and clear communication of the financial health of each client ad campaign and stick to within budgets.
Structure and ---------- an effective Facebook advertising procedures system that can be adhered to at all times.
Work with the founder to grow the digital marketing agency team within the company, recruit and manage new staff.

Success Measures
Take control and management of Albatross Digital Golf’s existing client’s digital marketing campaigns and improve on existing offering.
Create and implement a detailed systemised process from onboarding a new client to delivering monthly quantifiable results.
Create client worksheets, devise campaign strategies, build, test, launch, optimise and monitor client campaigns per month.
Ensure client satisfaction with accurate monthly reporting on campaign success and recommendations for new quarterly campaigns to achieve ongoing ROI positive results
Effectively manage and ensure content is sourced, managed and created for each existing and new client campaign.
Create educational guides, tutorials, processes and support for efficient and successful future staff recruitment.

The DMM, along with the founder, will collectively review these measures on a regular basis, and make additions, changes or adjustments as necessary. As the DMM grows in experience, s/he may be eligible to take on additional responsibilities, such as becoming a Team Lead / Head of Division.

Who we are looking for:
You are an outstanding, innovative digital marketer with a proven track record creating and driving digital campaigns to reach the target audience.

You live, breath, eat and sleep digital marketing and know what great digital content and campaigns look like.

You are curious, creative, strategic and have an opinion on where digital platforms and channels, from websites, to apps, to video are heading.

You are the digital talent of the future with the must have skills, attitude, capabilities and potential to help our organization grow and evolve.

Competencies
At Albatross Digital Golf, we emphasise excellence, craftsmanship and remarkable work that gets remarkable results. Our clients view us as ambitious market leaders, results-oriented, respected, aspirational and elite.

As such, to be successful in the role, a DMM will need to display:
Efficiency
Intelligence
Analytical skills
Attention to detail
Flexibility and adaptability
Enthusiasm
Work ethic
Openness to criticism and ideas
Teamwork

In addition, all members of the Albatross Digital Golf team are expected to display the following in accordance with our core values and guiding principles:

Integrity
We strive to speak and act in alignment with our clients’ highest and best interests.
We refuse to do anything that we don’t believe in, or that we don’t believe is right.
Excellence (through continuous improvement)
We strive to push ourselves (as a team, as individuals) and our clients to seek and achieve new levels of personal and professional growth.
We refuse to accept that our (or anyone else’s) best work is behind them, or that there is no further room for improvement.
Meaning
We strive to go beneath the surface, showing how conceptual advertising concepts have applicable, relevant meaning.
We refuse to pander to the lowest common denominator, chase the easy money, or otherwise put flash over substance.
Collaboration
We strive to ensure that every engagement feels like a collaboration among equals, bringing the best of all parties and blending it into something new and unique that would otherwise not have existed.
We refuse to put profits before people or intentionally create situations where some people win and others lose.

Work Experience:
Significant marketing and communication experience, with strong digital marketing specialisation ideally with some years spent in a large B2C digital marketing agency business.

Demonstrated digital marketing strategic planning abilities.

Proven experience managing high impact and effective multi-channel digital campaigns

Paid advertising experience including Facebook and Google


Email marketing and automation ideally using Active Campaign.

Mandatory social media channel professional experience: Facebook, LinkedIn, Twitter, Instagram, and YouTube.

Demonstrated knowledge and experience managing paid social media tactics on Twitter and ---------- .

Experience and knowledge of analytics, understanding of digital KPIs and campaign optimization based on data driven insights


Joint Accountabilities and Terms
The successful candidate for the DMM role will be initially engaged as for a probationary period of 3-6 months.

During this time, Albatross Digital Golf founder will train the DMM on our methods, tools and practices. That said, all of our team members are professionals; as such, we do not specify how, when, or where the work is to be done -- simply that the above results are being accomplished, in accordance with our standard operating procedures.

This is by design. We pride ourselves on working with self-directed, self-managing individuals who are dedicated to client success. In support of that, we will endeavor to provide the successful candidate with as much information and support as is necessary to allow him/her to do his/her best work.

After the probationary period has been completed, Albatross Digital Golf and the successful candidate will make a joint evaluation of this agreement and mutually determine if it will continue as stated, if any changes are required, or if it should be terminated (with or without a replacement being put in place).

The job role is full time and salary range dependant on experience. We are looking for staff who have ambitions to grow with the business and will be rewarded handsomely for their skills and experience.


Position reports to: Founder