Digital Marketer

We need a person who can help with digital marketing for our businesses, based in Perth, Western Australia. This will initially be part time but could become a full time, long-term position for the right person. We need someone with good skills, but also someone who has ideas, rather than just being able to follow instructions. We would like the successful applicant to start ASAP.

Duties
Managing our social media profile
Preparing content for publication (SEO, metadata etc). This includes both long and short form web and social content, video and other materials.
Monitoring and analysing the results of our marketing activity
Research (content, keywords, topics, competitors)
Planning our digital marketing strategy
Reporting: ongoing strategy, the work you have been doing, KPIs related to this

Time Commitment
Initially 10-20 hours a week. For the right person, this will evolve to a full time, long-term position.

Salary
Negotiable. Payable weekly for the first two months, then fortnightly or monthly by negotiation. PayPal preferred.

Essential Criteria (you must have these)
Excellent spoken and written English skills
Skills, knowledge and experience in the following areas:
Inbound marketing techniques, tools and strategy
SEO
Adwords
Marketing analytics
Research into what’s trending (e.g. keywords, topics), especially with what our competitors are using successfully
Effective use of social media
Content research (finding material, images, subjects for content creation)
Someone who can work to plan, but also autonomously. In other words, once there is a plan in place, you should be able to work independently without continuous supervision. This doesn’t mean that we won’t have regular communication, just that we need to develop confidence in each other.
Reliable internet: our usual means of communication will be via Skype and web-based project management tools.

Desirable Criteria (this would be nice, but is not necessary to be able to do this job)
Some skills in HTML/CSS
Google Tag Manager
Data analytics
Other skills related to digital marketing

We don’t expect you to be:
A graphic artist
A programmer
A content specialist
Available to us 24 hours a day. You have a life of your own and need to be able to spend time with family and friends. We will work out when you are and are not available.

We do expect you to be:
Flexible (sometimes we need things done; for example, some data entry related to this job). Whilst this is not your main job, we need some flexibility. Everybody here does what they can to help when urgent jobs come up.
Punctual when you need to be
Honest
Prepared to learn. We don’t expect you to know everything, but we need someone who is willing and able to learn new things related to their job. We are happy to provide training and support where necessary.
Able to speak up and ask for help or clarification when you need it. In particular, at the beginning of the job, we need to make sure we can communicate with each other effectively, so we both understand what is required and what you need in order to be able to do that.

Job Application
Please send an application including the following:
Your qualifications and experience for this position
You must address the essential criteria
You must provide references that we can contact
We must be able to verify who you are

We will interview short-listed applicants initially via email, and then via Skype.