VISUAL GRAPHICS DESIGNER

Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.

Graphic designers typically do the following:

Meet with clients or the art director to determine the scope of a project
Advise clients on strategies to reach a particular audience
Determine the message the design should portray
Create images that identify a product or convey a message
Develop graphics for product illustrations, logos, and websites
Select colors, images, text style, and layout
Present the design to clients or the art director
Incorporate changes recommended by the clients into the final design
Review designs for errors before printing or publishing them