The purpose of this message is to identify, and lay out the scope of work for LeParfait’s social influence. The main target platforms are Instagram and Facebook. LeParfait is looking to hire a full/part time social media manager to help grow their influence, build a tribe (audience), and drive sales on their sales funnels. LeParfait is an amazing group of individuals that produce incredible skin care products built for the now. We offer high quality skin care products that are cost friendly, so everyone no matter their socioeconomic status can enjoy them and reap the benefits of them. We have identified that using social media to drive brand awareness and ultimately sales is the best route to go. We are specifically looking to 1.) build brand awareness, 2.) build an audience on Instagram and Facebook brand pages, 3.) manage content on those pages to keep our audience engaged, and 4.) Drive our audience to sale of goods outlets. Our target audience for LeParfait products are women, ages 20-55+, are interested in beauty, and have purchased products in the past that are related to beautiful looking skin. Some targets we have in mind for these platforms are 10,000 engaged followers on Instagram, and 10,000 engaged followers on Facebook. We are also looking to have our manager posting on both platforms 2-3 times daily on an assortment of content mediums (written, image, video, audio, CTA). If you feel you have the previous work experience to execute on this scope of work, we’d love to work with you on building our social identity.
Thank you for your time, and we look forward to hearing from you.
Best,
LeParfait Skin Care
