SEO and Marketing Specialist

SEO’s skill set:

Experience with Google and Bing’s services, including Analytics and Webmaster Tools
Experience with Google’s Keyword Tool
A functional understanding of HTML and CSS
The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
Proven success in link building and viral strategies
The ability to deploy an effective local and long-tail search strategy
A deep understanding of mobile strategy and how it relates to SEO
A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
Experience in building inbound organic search traffic and improving SERPs
A background in creating reports showing web analytics data and site evaluations
An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
Familiarity with the best tools in the trade

In-depth keyword research
Studying traffic and analytics
Split-testing similar pages
Building natural backlinks
Analyzing the client’s competitors
Maximizing local search exposure
Developing strong calls to action
Working with writers and designers
Programming in HTML, PHP, etc.
Expertise with WordPress or Joomla
Creating effective ranking strategies
Researching the latest SEO practices