DIGITAL AND SOCIAL MEDIA SPECIALIST

Duties and Responsibilities:
Devising strategies to drive traffic to the company’s website
Utilizing a range of techniques including paid search, SEO, and PPC
Overseeing social media strategy for the company
Improving the usability, design, content, and conversion of the company
Facilitating and evaluating customer research, market conditions, and competitor data
Facilitating web ads through Google Adwords to ensure conversion
Responsible for the monthly newsletter publishing
Preparing progress report and recommendations on the digital strategy
Creating Facebook advertising campaigns to attract targeted audience
Proposing other channels to drive traffic to the website
Presenting the brand with competitor analysis
Keeping up with the latest digital trends
Qualifications:
Deep knowledge of digital marketing techniques and tools
Google Analytics experience from planning to implementation and reporting/analysis perspective
Understanding of technical aspects of web analytics, SEO & conversion optimization
At least 2 years work experience in the related field is required for this position
Must be a self-starter
Required skills: Search engine optimization, Search Engine Marketing, Google Analytics, Google Adwords, Facebook Adverts
Strong understanding of current online marketing concepts, strategy, and best practices
Preferably 1-4 Yrs Experienced Employee specialized in Marketing/Business Development or equivalent.