SEO Specialist

DUTIES AND RESPONSIBILITIES

1. Create and execute SEO tactics such as link building, outreach programs, keyword rankings, HTML tag optimization, campaign performance tracking and ongoing evaluation keywords, website authority and search engine rankings
2. Advanced knowledge of Schema, Google Analytics, Google Webmaster tools and other google related and data validation tools
3. Effectively increase the page rank of website
4. Provide regular review and recommendations to change priority, or to improve conversion metrics based on results
5. Mobile / Local / App Store SEO : understand the variations in tactics and process to rank out clients highly in each of these different search environments

KNOWLEDGE AND SKILL REQUIREMENTS

1. A graduate of BS Computer Science/Engineering/Information Technology or equivalent or any related course
2. Has at least 2 years of technical SEO experience
3. Experience with website taxonomy and page-speed optimization for highly trafficked websites
4. Understanding of HTML, CSS, and Javascript development
5. Familiarity with .htaccess, robots.txt, blogger, wordpress and site speed optimization
6. Experience with SEO tools such as Google Search Console, Moz, SEMrush, Screaming Frog, etc.
7. Extensive knowledge of past and current Google search algorithm trends
8. Advance knowledge of Google Webmaster tools, Google Analytics and other website analytics software
9. Need to create original content to include keyword and phrases that will increase traffic to site