Social Media Specialist

1. Strategy planning
You will need to understand the big picture. How search, content and social media all work together. You will need to outline goals, define your target audience and know what platforms will help you scale your efforts. As social media marketing is complicated you will need the right tools to do “social at scale” and automate.1

2. Tactics and execution
Tactical execution is paramount to the success of any social media managers day to day job. This means you need to have attention to detail or to understand who you need to hire to maintain day to day accurate execution of the required tactics.

3. Community management
Social media is about creating, observing and responding to conversations within your brand community. Monitoring tweets, responding to Facebook posts and engaging with brand advocates. It even means knowing how to respond to trolls and negative feedback. It’s part PR and part commonsense.

4. Understand how content works on a social web
Social media delivers and amplifies content, both from the brand and its community. The social media manager needs to know what content works and what doesn’t on social networks. It also means understanding which different media formats such as text (articles), video, images, and podcasts resonate with your particular niche.
5. Optimizing content and technology
The social web is an ecosystem of search, mobile, and content. Making sure that you know how to guide a customer down a sales funnel from discovery, engagement, following and finally sales requires some particular skill sets.
6. Creative mindset
Social media marketing is not just cold hard tactics. It means understanding the creative process that provides creative content that engages with your customer and touches their hearts and not just their minds.
7. Writing skills
Images are essential on a visual web and pictures of cats and cute babies and funny images are important. But great writing and how it works online are also vital. It includes:
8. Be on top of the latest digital marketing trends
9. Analytical skills
10.communication skills
the work will be in Oman, Muscat

---------- Please send CV and a copy of your work
Salary will be based on your experience, skills, previous work and your qualifications