SEO

Daily Work Description:
daily work description of local seos:
keyword research, keyword prioritization, and keyword implementation (meaning using them to get content created, using them in meta tags, using them to track rankings, etc)
ordering content, content management, content planning, and content optimization
wordpress tasks, very basic, elementary wordpress tasks like modifying page copy
professional development: taking seo courses and implementing what you've learned, researching how to improve seo and implementing what you've learned, staying up to date in the industry
"project management" (not like producing cutting edge software, but basically goal achievement. being able to plan, organize, and complete tasks in support of a goal without them being handed to you every single time/day) (we use ryver.com btw)
producing seo and google analytics reports for us (using SEMRUSH and other tools) and taking action based on the insights found
Setting up and Monitoring our Klipfolio Dashboard for tracking

Skill Sets Required:
Must be a very experienced SEO, we are not doing on the job training
keyword research, keyword prioritization, and keyword implementation
project management - ability to manage multiple tasks at the same time
time and task management - ability to intelligently prioritize tasks and work on 1 at a time until it is finished and then move on to the next one
proficient in wordpress - ability to create or modify pages in wordpress, format text to make it look good/stand out/pop
proficient in reporting and seo software like google analytics, bright local, semrush, etc,
ability to learn quickly
on page seo - ability to make the main, buying intent keyword pages on our client's sites relevant for the targeted keywords in google's eyes by modifying content on page, meta tags, etc
off page seo - ability to either build or outsource (we allow that) citation/listing creation, ability to build or outsource link building, and ability to network effectively with webmasters/site owners who own valuable web properties that we may benefit from being affiliated with


Additional Notes:
what would our ideal local seo look like?
-absolutely committed and determined to *get results,* not just do tasks
-is self motivated
-wants pay increase/promotion and is willing to put in the work to get it
-takes their job very seriously/takes pride in their work
-wants recognition and is willing to put in the work to get it
-wants freedom and ability to achieve advanced goals for the clients in their own way once the basic goals are achieved
-pleasant to work with and a team player, willing to work longer hours when needed for an important project completion
-intense, burning desire to succeed and add value to our company, our clients, and ultimately themselves by doing those first two
-passionate about seo and online marketing
-understands where seo fits in the online marketing sequence
-curious about things! explores and looks around things, software, sites, etc, gets to know people on the team, the clients, about seo, marketing, etc - a love for learning