Email Marketing, ActiveCampaign Automation and Copywriting Expert

Email Marketing, ActiveCampaign Automation and Copywriting Expert

Using your expertise in email marketing and ActiveCampaign automations and segmentations, you will review, implement and optimize advanced marketing funnels inspired by Digital Marketer strategies.

You will also support in the implementation of membership content and online delivery of protected content through ActiveCampaign tagging and automation to increase end-user consumption, retention and upsells.

Using your mastery of written English you will write marketing email content and webpage copy by adapting internal templates to our client's particular context and marketing strategy.

Working from funnel flowcharts and project strategy documents you will recommend, improve and implement ActiveCampaign tagging, segmentation and automations.

== The Digital Navigator ==

The Digital Navigator is a Digital Marketer Certified Parner Marketing Agency serving customers by increasing their sales of digital content and events online, reducing complexity of their marketing systems and saving them time.

Our clients typically offer protected online training, membership sites, coaching, consulting, downloadable products, workshops and virtual summits. We pride ourselves with doing personalized marketing and advanced segmentation and automation strategies.

Our core services include:

- Reselling fully managed blazing fast WordPress hosting, WooCommerce eCommerce systems, Membership and Content Protection, ActiveCampaign email marketing and all other software required to operate an online business.

- Complete marketing funnels build on WordPress and ActiveCampaign

-Membership and content delivery websites build emphasizing consumption, retention and upsells

- Done for you and done with you virtual summits

- Advanced market analysis and segmentation to increase sales through personalized email marketing and webpages (refer to Ryan Levesque Ask Method)

Additional services being offered in 2018:

- Inbound marketing through blog, search engine optimization and SEO
- Advanced Google Analytics services
- Webpage and funnel optimization through heat maps and A/B split testing

Upcoming projects in 2018 Q1-Q2

- Through a partnership we started offering pre-build funnels to the restaurant industry
- We will host The Digital Navigator Marketing System Summit
- We are launching our The Digital Navigator Blog

== Values and Vision ==

The Digital Navigator team embraces 3 core values: training, impeccable quality and communication.

This position is for you if you are wanting a stable long-term position within a growing team of remote workers.

Our goal is to help double the sales of 100 business by 2022. Our objective is to serve 40 clients by the end of 2018 and 100 clients by the end of 2020.

== Tools and Systems ==

To deliver exceptional services as well as grow our client base and team, we are focusing heavily on creating, optimizing and adhering to Standard Operating Procedures (SOPs).

Every member the team is expected to participate actively in the continually improvement and implementation of our SOPs which we pride ourselves with keeping flexible through immediate approval of SOP enhancements. For this purpose we use SystemHUB.

Project deliverable and client accounts are managed through the ClickUp project management software. This software is similar to the popular tool Asana.

Team communication is done through Slack while we offer LiveChat support to our clients.

To serve our clients, we typically install a core stack of software that are fully optimized an integrated, which consists of:

- Fully managed cutting-edge Amazon AWS distributed hosting solution
- WordPress with Divi Theme (some clients use ThriveTheme or Elementor)
- WooCommerce for eCommerce and checkout functionality
- ActiveCampaign for contact management, tagging, segmentation and email marketing
- ActiveMember360 for content protection and membership platforms
- LearnDash for course progression and Learning Management System functionalities
- WPAffiliate for affiliate and commission tracking
- ---------- for surveying the market and segmentation quizzes
- OptinMonster for lead opt-in
- Google Analytics and DataBox for metrics tracking and advanced reporting
- Zapier for integration purposes

== Work Responsabilities ==

1. Email and webpage copywriting

- Working from funnel workflows and client project strategy documents, drafting automated email content and website content with the objective of consumption, retention, sales and upsells.

- Creating email scripts and templates for the various funnels we are developing. These templates will be imported as a starting point on new client projects to be finalized with the client's brand, messaging and funnel goals.

- Finalize draft funnel emails and webpages that were generated by another team member through our existing templates and scripts.

- Write automated emails to encourage end-users that have purchased digital courses and membership content from our clients to consume the training materials they have purchased.

2. ActiveCampaign Automation and Segmentation Optimization

- Recommend improvements to existing ActiveCampaign tagging, automation and segmentation deployed for our existing clients as well as our internal templates to be deployed in new client projects.

- Review flowcharts and project strategies and goals, and design and implement ActiveCampaign tagging, automations and segmentation

3. Deploying Complete Email Marketing Strategies

- Responsible for implementing and overseeing the creation and delivery of a complete email marketing solution through ActiveCampaign for both our clients and The Digital Navigator.

- Heavily inspired by Digital Marketer methodology ("The Machine", book "The Invisible Selling Machine by Ryan Deiss") we will provide a Digital Marketer Email Marketing Mastery course to assist in this project

- Establishing automated strategies and systems for distributing on-going content, segmentation content, contact re-engagement and promotional campaigns through ActiveCampaign. We currently have the Indoctrination, basic funnels and on-going nurture phases documented.

- Creating the Standard Operating Procedures (SOP) for deploying consistent email marketing "Machines" both internally and to our clients.

- Assisting in creating internal Email Marketing Calendar.

4. Reviewing, improving and approving client systems

- Review, improve and approve client project, automation, funnel and membership websites completed by our team members prior to delivering them to our clients.

- Testing the webpage functionality and submitting end-user improvements to our team members (advanced WordPress coding is not required for this role as the improvements will be performed by other team members).

- Testing the ActiveCampaign automations, reviewing the conditional logic and performing full testing of the systems.

- Providing feedback to team members to assist in their continued development.

- Submitting improvements to the Standard Operating Procedures (SOPs) and internal templates to continually improve our systems.

== English Proficiency ==

Since you will be heavily involved in the review and drafting of email and webpage copy you must be highly proficient in written English. Your proficiency level will be tested during the application process.

== Why Join Our Team ==

You value on-going training, impeccable service and communication
You want long-term stability and join an organization that is loyal to you
You want to work virtually from anywhere in the world
You want a positive work environment, a committed team and mentoring

== Resume and Cover Letter ==

Please provide a resume and include a 1 to 2 page cover letter stating (1) why you are an ideal candidate for the role, (2) how you will benefit the team, (3) your availability and (4) your proficiency with written English.

Thank you for your interest!

Pol Cousineau
President of The Digital Navigator