Copywriter

An advertising copywriter should:

be highly creative and imaginative
have good written and interpersonal skills
work well in a team
be able to work under pressure
have an eye for detail
have an interest in commerce, popular culture, and new advertising trends and techniques.
discussing the client's core message and target audience
brainstorming visual and copy ideas with other members of the creative team
writing and presenting a few options to clients
modifying copy until the client is satisfied
overseeing the production phase.