Email Marketing Specialist

Job brief

We are looking for a talented Email marketing manager to take the lead with
our email marketing strategies. Your main duties include running email
marketing campaigns end-to- end, managing email databases and creating
newsletters.
If you’re interested in web technologies and can generate innovative ideas to
increase sales, we would like to meet you. As an Email marketing manager,
your role is to reach customers through email campaigns and inform them
about new products and events.
Ultimately, you should be able to promote our brand and ensure our
customers stay in touch with our company updates.

Responsibilities

? Identify target audience and grow our email list
? Design and implement direct email marketing campaigns
? Proofread emails for clarity, grammar, and spelling
? Ensure mobile-friendly email templates
? Write newsletters including all company updates
? Upgrade our email templates using graphics, personalization and
advanced features
? Ensure prompt and accurate communication with clients via email to
minimize unsubscribes
? Create email databases for lead generation
? Analyze campaign performance and suggest improvements
? Report on sales revenue generated from email marketing efforts
? Ensure emails follow industry policies and best practices

Requirements

? Proven work experience as an Email marketing manager or Digital
marketing specialist
? Hands-on experience with HTML and content management systems
? Proficiency in marketing automation technology
? Knowledge of SEO/SEM and Google Analytics
? Familiarity with analytical and database tools
? Excellent written communication and copywriting skills
? Strong project management skills
? An ability to work under tight deadlines