Digital SEO/SEM Specialist

-Summary-
The Search Marketing Specialist is responsible for managing and executing SEO/SEM strategies. This position will ensure digital campaigns; content and web properties meet the optimal architecture, link, content criteria’s as it relates to latest search engine algorithms to improve accessibility, visibility, ranking and relevance in search engines.
*Support keyword research
*Campaign Activation and Optimization
*Reporting and analysis for SEM and SEO projects
*Monitor and Optimize on-page and technical SEO
*Develop and recommend A/B testing and MVT plans – monitor and optimize with team

-Job Duties And Responsibilities-
*Manage and optimize SEO campaign for various online assets
*Provide search engine optimization (SEO) oversight for corporate campaigns and content
*Work with scrum team and partners to ensure SEO strategies are executed appropriately
*Work with cross-functional teams to develop and execute outbound paid lead generation activities, including paid search/PPC (Pay-Per-Click), retargeting and targeted display advertising
*Collaborate with other go-to-market team members to ensure each campaign has optimal conversion experience
*Track paid and organic performance and develop regular reports analyzing digital performance, insights and optimization recommendations
*Responsible for continuous learning, optimizing and recommending changes
*Collaborate with business stakeholders and scrum team to develop strategies and execution plan to ensure site build is optimized using current SEO best practices for site architecture, content and linking.
*Accountable for conducting site audits, optimization, analysis as they relate to SEO targeted to increase search ranking.
*Focus on both organic and paid search; identify gaps and opportunities to drive higher ranking and traffic.
*Define tactics, and develop schedules to ensure successful and timely delivery of all campaigns and content. Provide input on budgets related to a SEO/SEM projects or initiatives.
*Develop testing and optimizing processes to continually improve efficiencies, campaign and site performance. Implement SEO strategies and recommendations that positively impact the organization.
*Create reports and present results to business partners and senior leaders
Stay current with industry developments

Required Job Qualifications
*Minimum of 3-5 years in digital marketing and experience in lead/demand generation activities with direct experience supporting inbound and outbound digital marketing activities.
*Proficient in executing campaigns in Google Adwords and Bing Ads.
*Well versed in keyword discovery tools and ad editing platforms (Google Keyword Planner, SEMRush, *Google Trends and Google Adwords and Bing Ad Editors, etc.).
*Experience with website analytics tools (i.e. Adobe Analytics)