Webpresence Developer (WORDPRESS, TRAFFIC MANAGEMENT, SOCIAL MEDIA)

We're the Association of Mindfulness Arts C.I.C, a not-for profit organisation based in the ---------- 's our mission to develop a culture of mindfulness, by providing information and courses to support people's understanding and experience of personal practice of mindfulness. We need a website building for our start-up social enterprise.

We're small but, ambitious and intend large growth over the next 5 year period. We need a professional, user-friendly web site to manage traffic and provide content. We require the right candidate for this position to develop a Facebook and Twitter page, (and perhaps use other social media) to direct traffic to the website.

Key performance indicators:
video frontpage
opt in & data capture
blog & members area
video portals
social media pages directing traffic to the website, linking to data capture and opt in
other social media as traffic management
also see the key requirements below (missing content will be emailed to applicants)

If you intend to hold other employment whilst completing this work for us, please inform us at the application stage – as we wish to know how/if this will affect the timeliness of completion of our job requirements.

Key requirements:
We will be hosting large amounts of blog information, video and audio data that subscribers can access and/or download via password controlled accounts. As such, the site must be easy to navigate, professional-looking, simply laid-out, easily maintainable, and in WordPress. After site construction we will need instructions on uploading content to and maintaining the site, and perhaps further developing it.

Site content will be largely free to access, although there are sections of content to paid members only; and the site must have a payment page

We intend the project to take the right candidate a period of no more than 3-4 weeks to complete. During this time the web presence developer will provide short end of day reports, and have brief bi-weekly reviews with us to discuss the progression of the project, and to liaise with the team here regarding completion of the key requirements and performance indicators. These can be held at your local working hours via Skype.

The right candidate should be able to provide some examples of their experience or previous works using WordPress and social media to generate traffic. A discretionary Attendance Bonus is available upon completion of this post, subject to the end-of-day reports and bi-weekly reviews being completed.

We have outlined below some ideas of how we imagine the site, (full details of which are available upon application). These requirements are set out to guide the Web Presence Developer towards understanding what we require from the site – not to outline exactly how it should look and ---------- e these ideas to guide your own, as ultimately the website will be created by you. We expect the right candidate to provide a simple but professional site that meets these criteria.

Summary of requirements:
instructions must clearly lay-out how we can maintain and update the site & its content, add member accounts etc. as we will be uploading video and audio content and publications periodically over the next few ---------- ontpage (refer to key to frontpage provided upon application)

Description:
We envisage a peaceful, serene and focussed design and layout for this website – the above outline is to illustrate the sections for the frontpage we require, and not that we want these exact shapes. The final website doesn't have to be a simple copy of these, and must be a professional-looking site, where the access to information is contained in as few clicks/searches as possible. We've provided some sites to refer to for inspiration/ideas below – these offer similar services to that which we intend to

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We are providing a platform where people can access information primarily, and data capture must be an important aspect built into the site. We will be providing mindfulness-based blogs, articles, resources, videos, audios and research to people and organisations; and require a strong mailing list to grow quickly.

Key to frontpage (will be emailed to applicants)
1 We can provide the logo in .PSD or .PNG format (please advise as necessary)

2 We intend to have a quote bubble on the page, that shows a quote for a week - and then cycles through a list of pre-entered quotes in preference to having to upload a new quote each week

3 A data capture pop up/button, which must collect email addresses and offer a link to an audio file – along the lines of:
'Free audio: developing a mindful culture'
When clicked it should have a name and email capture, send a link to the audio file to the address entered and generate a mailing list accessible from the website admin log-in/email address . This button must be customisable under the site admin login, to change the link to free audio to a different audio/file periodically. Ideally the page/copy this data capture uses should be linked to social media sites developed to manage traffic to the website. The linked page for the audiofile can be completed as per the ideas laid out under 6 Resources (see later).

4 Home page button must return the site user to the frontpage

5 Blog
Description:
The blog content provided will be in the form of wirtten articles, and short audio and video files. We envisage these to be date ordered, however the Web Presence Developer can use their initiative to structure this page appropriately to theme. All blog content must be searchable from the sites home page search function. This content is free to open or download, and we will upload after construction
6 Resources

Description:
A. & C. We will be uploading ebooks & courses upon completion – these are under development, for now under the BOOKS & COURSES tab the Web Presence Developer can link a few headings (BOOK/COURSE1, BOOK/COURSE2, BOOK/COURSE3 etc.) to a pop-up box describing their content, and with a 'more info' button opening a new window pre-payment page (some ebooks/courses will be free, some at cost). For now content description can be entered as 'content description to be uploaded'.

We forsee a dozen or so products/services to be charged for presently, all of these can be linked to the same pre-payment page, detailing the name of the product/service clicked on, and the cost – in an Amazon basket-type set-up which will update if more than one chargeable service/product is selected. If a non-chargeable service/product is selected, the more info button should open the file book/audio/video. For chargeable products/services the pre-payment page13 will have a buy now button at the base, and the user can review the info then click this to be taken to the payments page14.

B. & D. The links and research pages can be constructed in a similar format, in a drop-down list style. All links/research articles are non-chargeable services, and clicking each one can follow the pop-up box – 'more info' button format shown above

7 About
Description:
The text box can be self-contained or a scroll down text box. We will upload the video after site ---------- the about section we intend to upload image/images of the association directors & a brief background – generic images can be uploaded for now and we can replace later

8 Members Area

Description:
The site admin must be able to create member accounts, who can access the paid-for services they've purchased on the site via password controlled accounts. Once logged in there should be a portal accessing the video, audio and document content available to that particular member

9 Search button must enable ease of site navigation by directing site users to desired content

10 video will introduce the association/what we do – we'll upload this after site completion

11 call to action button can be labelled along the lines of 'be more mindful' or 'join us mindfully' and offer users to join the mailing list. Some useful copy to adapt to this purpose:
'If you're interested in further information on the AMA community interest company, our blog or resources on mindfulness generally fill in your name and email address below
This data capture should be linked to social media sites developed to manage traffic to the website, and generated mailing list must be accessible from the website admin log-in/mail address

12 Incorporation Info can be entered as shown, at the bottom of the page or as appropriate

13 prepayment & 14 payment pages can be developed according to the Web Presence Developer's initiative, feel free to adapt some of the copy above to this purpose – and whilst developing the social media traffic management sites. Once paid, members must have accounts on the members area to access bought content

15 video we will upload after construction

AFTER THESE STEPS/PAGES ARE COMPLETED, THE WEBPRESENCE DEVELOPER IS TO CREATE SOCIAL MEDIA PAGES USING IDEALLY FACEBOOK,TWITTER, INSTAGRAM AND YOUTUBE. THESE PAGES MUST LINK TO THE WEBSITE, AND TO THE DATA CAPTURE ELEMENTS OF IT