Digital Marketing Specialist

The Digital Marketing Specialist reports to the Digital Marketing Manager, and is responsible for the design, creation and implementation of marketing projects and campaigns to expand the company’s products and services.

The person should have an in-depth knowledge of SEO, Google AdWords and Facebook Advertising programs and other trends, and can present ---------- PETENCIES
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Graphic Design
- Web Development

RESPONSIBILITIES
- Plan, develop and execute national digital programs and campaigns, including online advertising, web site strategy and design, social media, and deliverables
- Lead ongoing management of digital touch points, including ---------- (home page and top-level sections), social networking and SEM landing pages
- Manage digital agency relationships, day-to-day production, as well as campaign budgets and schedules
- Analyze and generate site analytics, metrics, and campaign reporting
- Develop, manage and design layouts such as presentations, electronic newsletters, and social media posts

DESIRED SKILLS AND EXPERIENCE
- Minimum Qualifications: Bachelor’s degree or diploma in computer, communications or graphics-related field
- At least 3-5 years of experience in digital marketing within high tech, advertising agency, or digital marketing
- Must have a solid understanding of digital marketing and digital production
- Proven experience in implementing effective and innovative digital campaigns
- Implement tests (ad copy, landing page, bid)
- Keyword and competitor research
- Write ad copy
- Proven experience in managing a wide range of digital assets, including online ads, micro sites, and social media applications
- Has experience managing social media campaigns, and a solid understanding of social marketing
- Must have a good understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
- Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business
- Strong management skills, excellent oral and written communication skills
- Experience delivering digital campaigns for mainstream products and services
- Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML 5, and CSS

This is a full-time position, and will work in our office in Greenhills, San Juan City.