SEO Specialist

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns

TASKS:
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Write effective headlines, body copy, and websites.
Write effective call-to-action statements.
Write original, powerful SEO content for blogs and websites.
Implement off-page SEO content strategies

COMPETENCIES

In-depth keyword research
Studying traffic and analytics
Split-testing similar pages
Building natural backlinks
Analyzing the client’s competitors
Maximizing local search exposure
Developing strong calls to action
Working with writers and designers
Programming in HTML, PHP, etc.
Expertise with WordPress or Joomla
Creating effective ranking strategies
Researching the latest SEO practices
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM

***Preferably within Metro Manila / Luzon