Social Media Manager

Manage social media marketing campaigns and day-to-day activities including:
Develop relevant content topics to reach the company’s target customers.
Create, curate, and manage all published content
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open a stream for cross-promotions.
Design, create and manage promotions and Social ad campaigns.
Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
Analyze key metrics and tweak strategy as needed.
Compile reports for management showing results (ROI).
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
Monitor trends in social media tools, applications, channels, design and strategy.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
Coordinates social media messaging with company goals
Manages copywriters and other content creators, by overseeing their work and offering guidance or direction
Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
Monitors and develops reports on competitor activity within social media spaces.

Requirements

Proven working experience in Social Media Marketing or as a Digital Media specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail, and customer oriented with good multitasking and organizational ability