Cold Calling / Lead Generation Specialist

Role Overview

The Cold Calling / Lead Generation Specialist will be responsible for outbound prospecting, cold calling, email outreach, LinkedIn outreach, lead research, CRM updates, and meeting booking for MTLI’s sales team.

This role is ideal for someone who is confident on the phone, organized, persistent, and comfortable reaching out to facility managers, warehouse managers, operations leaders, procurement teams, general contractors, property managers, and industrial companies.

You do not need to be an engineer or technical expert, but you must be willing to learn MTLI’s services and understand how to identify companies that may need warehouse, construction, racking, automation, relocation, or maintenance support.

Key Responsibilities

Research and identify potential customers across Canada and the United States.

Cold call companies to introduce MTLI Group and identify potential project opportunities.

Book qualified meetings for the sales team.

Conduct email and LinkedIn outreach to targeted prospects.

Build lead lists using online research, databases, company websites, LinkedIn, Google, industry directories, and other tools.

Identify decision-makers such as facility managers, operations managers, warehouse managers, plant managers, procurement teams, project managers, real estate teams, and executives.

Qualify prospects based on facility type, upcoming projects, expansion plans, relocation needs, racking needs, automation needs, maintenance needs, construction needs, and service fit.

Maintain accurate notes, contact details, follow-ups, and opportunity updates in the CRM.

Follow up consistently with prospects until meetings are booked or opportunities are disqualified.

Support sales campaigns for racking, automation, conveyor systems, mezzanines, facility moves, decommissions, industrial construction, and maintenance services.

Provide weekly updates on calls made, emails sent, contacts added, meetings booked, and qualified opportunities created.

Work closely with MTLI’s sales and leadership team to target the right industries and accounts.

Represent MTLI professionally in all customer communication.

Required Experience

Experience in cold calling, appointment setting, lead generation, SDR, BDR, inside sales, or outbound sales.

Strong phone communication skills.

Comfortable making high-volume outbound calls.

Ability to handle rejection and keep following up.

Strong written communication for email and LinkedIn outreach.

Organized and consistent with CRM updates and follow-ups.

Ability to research companies and find the right decision-makers.

Self-motivated and comfortable working independently.

Professional attitude and strong work ethic.

Preferred Experience

Experience selling or prospecting in industrial, construction, logistics, warehouse, manufacturing, automation, racking, material handling, facility services, or B2B services.

Experience calling facility managers, warehouse managers, operations managers, procurement teams, plant managers, property managers, or general contractors.

Experience using CRM systems, LinkedIn Sales Navigator, Apollo, ZoomInfo, HubSpot, Salesforce, Monday, or similar tools.

Experience booking meetings for outside sales teams.

Experience working in a commission, bonus, or performance-based environment.