Community Manager (Social Media Lead)

We're a founder-led brand building a real presence in the creator space seeking a social media VA with a heavy focus on community management in instagram, tiktok and reddit. We're not looking for someone to schedule posts. We're looking for a presence.

Your entire job is to show up where our people already are, Instagram, Threads, and Reddit, and turn comments, replies, and threads into authority. Over time, our name should be the one that keeps appearing in the right rooms, sounding like it actually knows what it's talking about.

What you'll actually do
- Engage daily across Instagram, Threads, and Reddit: thoughtful comments, replies, reactions, and conversations that make people stop and notice us.
- Find the rooms that matter, the creators, threads, subreddits, and conversations our audience is already in, and become a familiar, credible voice there.
- Build relationships, not just impressions. Warm DMs, genuine replies, and follow-ups that turn strangers into followers and followers into fans.
- Spot and ride relevant conversations and trends early, so we're in the discussion while it's still hot, not after.
- Represent the brand voice consistently: confident, sharp, helpful, never spammy or salesy.
- Track what's working, which conversations, formats, and communities drive real engagement and growth, and feed that back so we double down.


What success looks like

In the first 90 days, you've made us a recognizable, respected voice our niche. People reply to our comments. Our DMs get answered. Engagement and follower quality are climbing because we're genuinely part of the conversation, not shouting over it.

Who you are:
- You're chronically online in the best way and you understand internet culture, tone, and timing.
- You can match a brand voice so well that no one can tell where the founder ends and you begin.
- You write replies that are quick, clever, and human, never canned or corporate.
- You know how Instagram, Threads, and especially Reddit actually work, including what gets you embraced versus what gets you ignored or removed.
- You're proactive and self-directed. You don't wait to be told which conversation to join.
- You're organized enough to track your activity and report on what's landing.


Nice to have
- Experience growing or managing a brand or creator presence in [your niche or an adjacent one].
- A track record of building real engagement, not vanity metrics.
- Familiarity with the creator economy, remote work, and founder-led brands.
Light design or short-form video instinct for the occasional reply that benefits from a visual.


Logistics


How to apply

Send a short note telling us:
- Where you currently spend the most time online and why.
- One brand, creator, or account you think nails community engagement, and what they do well.
- Two or three links to communities, comment sections, or accounts you've engaged with or managed.

Use "Pink" in your application to show your attention to detail